The average American now sleeps less than seven hours per night, a decline of 25% since the early
1990s. This preoccupation with sleep has now become a multi-billion dollar industry, with about 42
million sleeping pill prescriptions filled last year, up nearly 60% from 2000.
Motivations to Start Leading a Healthier Lifestyle:
Consumer motivations can be divided into four distinct tiers….to lose and/or manage weight mentioned by two thirds of the GP-PGS; weight management related to health and appearance-related, preventing certain health conditions; and improving their outward appearances and the effects of aging.